Ending a nine-month standoff, YouTube said on Tuesday that it had reached an agreement with the Warner Music Group that would return the label’s music videos to the video Web site.
Warner Music had demanded that its videos be removed last December after licensing talks stalled with YouTube, a unit of Google. The deal means YouTube has agreements in place with the country’s four major record labels and four major publishers.
As it did in its previous deal, YouTube will share advertising revenue with Warner. But the terms of the new deal are believed to be more advantageous for the music label, although the companies refused to comment on the terms or the details of the negotiations.
Chris Maxcy, the head of music partnerships at YouTube, said in a conference call with reporters on Tuesday that the new deal “represents many months of hard work between both companies.” YouTube’s sheer size — it is responsible for 40 percent of all online video views, according to ComScore — makes it a destination for music video viewing, but Warner and others want that viewing to happen on their own terms. Joining a growing number of other media companies, Warner is choosing to control the advertising sales for its videos on YouTube.
For YouTube, agreements with music companies are important as it tries to secure revenue from professional video streams.
YouTube said it expected the Warner Music channels to be back online by the end of the year.
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